6 Packaging Moves Every Retail Brand Can Make Today

Moni, mwini kampani ina—ndikufunseni kena kake: kodi nthawi yomaliza yomwe munapanga phukusi lanu inali liti?adapangitsa wina kuyima ndi kuzindikiraSikuti kungoteteza malonda anu okha, komanso kulengeza mbiri ya kampani yanu. Chifukwa ngati ma CD anu ndi osasangalatsa kapena osagwirizana, palibe amene angakukumbukireni. Apa ndi pomwe ife ku Tuobo Packaging timathandizira.mayankho ophatikizira tiyi wa bubble shopu zomwe sizimangosunga zakumwa zokha—zimagulitsa mtundu wanu wina aliyense asanamwe.

Tiyeni tikhale oona mtima: kupanga ma phukusi owoneka bwino, ogwirizana ndi bajeti yanu, komanso ogwira ntchito m'masitolo anu onse si matsenga. Koma patatha zaka zambiri ndikuthandiza makampani kuyambira m'ma cafe ang'onoang'ono mpaka m'makampani ambiri adziko lonse, ndikukuuzani zomwe zimagwira ntchito—ndipo inde, mutha kuchita izi.lero.

1. Kuwoneka Wapamwamba Popanda Kutaya Chikwama Chanu

Nayi nkhani: mukufuna kuti phukusi lanu likhale lapamwamba, koma simunakonzekere kuwononga ndalama zanu. M'malo moganiza kuti "kulongedza mwamakonda = kokwera mtengo," ganiziranizopangidwa mwamakonda pang'ono.

Pewanisitampu ya foyilopa logo yanu—imawoneka yapamwamba nthawi yomweyo.
Gwiritsani ntchitokusindikiza inki kotsika mtengoma logo okongola komanso olimba mtima popanda kulipira ndalama zambiri.
Yesanikusindikiza kwa digitopa ma gradients kapena zithunzi zatsatanetsatane—kapangidwe kanu kamakhala ndi moyo, palibe luso la Picasso lofunikira.

Chitani izi pa yanuma CD a chakudya chodziwika bwino kapena mabokosi otengera katundu lero, ndipo mudzawona phukusi lanukumvamtengo wake ndi wokwera mtengo kuposa momwe ulilidi. Makasitomala amaona zinthu zazing'ono izi.

2. Sungani Malo Onse Pa Brand

Muli ndi masitolo ambiri? Palibe chomwe chimanena kuti "chosasangalatsa" monga makapu kapena matumba osiyanasiyana pamalo aliwonse. Siyani zimenezo kuchitika.

Sinthani mitundu, zilembo, ndi zinthu.
Konzani maoda pakati kuti sitolo iliyonse ipeze zinthu zofanana.
Gwiritsani ntchito chinthu chonga chathumakapu a tiyi osindikizidwa mwamakonda okhala ndi zivindikiro— kukula komweko, kusindikizidwa komweko, chinthu chodabwitsa chomwecho.

Chitani izi ndipo kasitomala adzawonazomwe zachitika pa mtundu womwewokaya ali ku New York, Berlin, kapena kulikonse pakati pawo. Kusasinthasintha kumalimbitsa chidaliro.

3. Pangani Katundu Wanu Kukhala Kachikwangwani Kakang'ono

Ganizirani za phukusi lanu ngati malonda ang'onoang'ono oyenda ndi galimoto. Chikwama chakale cha bulauni chimenecho? Chitayeni.

Pangani kapu kapena thumba lomwe anthu akufunadionetsetsera.
Manga mphatso ndi mitundu kapena mapangidwe omwe amapangitsa kuti zithunzi zokonzeka ku Instagram zisapeweke.

Ngakhale mayendedwe osavuta, monga kugwiritsa ntchitotiyi wa mkaka ndi tiyi wotumphukira makapu omveka bwino, sandutsani makasitomala kukhala otsatsa malonda popanda kuwononga ndalama zambiri pa malonda. Ndi malonda aulere omwe amayenderana ndi makasitomala anu.

4. Pitani ku Green popanda kutaya kalembedwe

Kusamalira chilengedwe sikutanthauza kusasangalatsa kapena kusalimba. Makasitomala amazindikira mukamakonda dziko lapansi.

Sinthanitsanimakapu ndi matumba obwezerezedwanso kapena ogwiritsidwanso ntchito.
Sankhani zipangizo zomwe siziwononga chilengedwe—koma onetsetsani kuti kampani yanu ikuwoneka bwino.
Yesani zathumakapu a pepala opanda pulasitiki; ndi othandiza, okongola, komanso oyambitsa makambirano.

Ma phukusi anu tsopano akhoza kunena kuti “timasamala” pamene akufuulabe dzina lanu.

5. Kupaka kwa Nyengo ndi Zotsatsa Kwakhala Kosavuta

Kodi pali maholide kapena mabuku ochepa omwe akubwera? Musaganize mopitirira muyeso.

Gwiritsani ntchito ma phukusi oyambira omwe muli nawo kale.
Onjezanizomatira, riboni zodziwika bwino, kapena manja apaderakuti zinthu zisinthe nthawi ndi nthawi.
Zathumakapu a tiyi osindikizidwa ndi logo yachikhalidwe yokhala ndi zomatandi angwiro—awagunde, ndipo atulutseni nthawi yomweyo.

Palibe zinthu zatsopano. Palibe ndalama zowonongera. Mapaketi atsopano komanso okopa chidwi ndi okonzeka mu maola ochepa.

6. Pitirizani Kudziwa Zomwe Zikuchitika Mwachangu

Zokonda za ogula zimasinthasintha mofulumira kuposa udzu wa boba womwe umadutsa mu kapu. Ngati phukusi lanu silingasinthe, mudzatsala.

Thamanganizosindikizidwa zazing'onokuyesa mitundu yatsopano kapena mapangidwe popanda kusunga zinthu zambiri.
Gwiritsani ntchitomapangidwe a modular—sinthani zilembo kapena zomata m'malo mwa chikho chonse.
Gwirizanani ndi wogulitsa amene angatheperekani mwachangu, kotero kapangidwe kanu katsopano kafika m'mashelefu m'masiku ochepa, osati milungu ingapo.

Mwanjira imeneyi, chizindikiro chanu chidzakhalabe chofunikira, chosinthika, komanso chotsogola.

Kuyika Zinthu Ngati Chida Chanu Chachinsinsi

Vuto lililonse ndi mwayi. Ndi mayendedwe asanu ndi limodzi awa, kulongedza kwanu kungathe kuchita zambiri osati kungonyamula chinthu—kungagulitse, kulengeza, ndi kulimbikitsa kukhulupirika.

Ku Tuobo Packaging, timathandiza makampanipangani ma phukusi oyenera bajeti yanu, odabwitsa makasitomala anu, komanso okulitsa mtundu wanu. Ndiye, mukuyembekezera chiyani? Sankhani chimodzi mwa zinthuzi lero ndipo muwone ngati phukusi lanu likuyamba kugwira ntchito molimbika kuposa kale lonse.

Kuyambira mu 2015, takhala tikulimbikitsa makampani opitilira 500 padziko lonse lapansi, kusintha ma CD kukhala zinthu zomwe zimapangitsa kuti pakhale phindu. Monga opanga ochokera ku China, timadziwa bwino njira zogwirira ntchito za OEM/ODM zomwe zimathandiza mabizinesi ngati anu kukwaniritsa malonda okwana 30% kudzera mu njira zosiyanasiyana zogwirira ma CD.

Kuchokeramayankho odziwika bwino a maphukusi a chakudyazomwe zimawonjezera kukongola kwa mashelufumachitidwe osavuta otengeraZapangidwa kuti zigwirizane ndi liwiro, portfolio yathu ili ndi ma SKU opitilira 1,200 omwe atsimikiziridwa kuti amalimbikitsa makasitomala. Yerekezerani makeke anu mumakapu a ayisikilimu osindikizidwa mwapaderazomwe zimawonjezera magawo a Instagram, barista-grademanja a khofi osatenthazomwe zimachepetsa madandaulo okhudza kutaya madzi, kapenazonyamulira mapepala zopangidwa ndi mtundu wapamwambazomwe zimapangitsa makasitomala kukhala zikwangwani zoyendera.

Zathuzipolopolo za ulusi wa nzimbeathandiza makasitomala 72 kukwaniritsa zolinga za ESG komanso kuchepetsa ndalama, ndipomakapu ozizira a PLA ochokera ku zomeraTikulimbikitsa kugula mobwerezabwereza kwa malo odyera opanda zinyalala. Mothandizidwa ndi magulu opanga mapulani omwe ali mkati mwa kampani komanso opanga omwe ali ndi satifiketi ya ISO, timaphatikiza zinthu zofunika pakulongedza—kuyambira pamakina osapaka mafuta mpaka zomata zodziwika bwino—mu oda imodzi, invoice imodzi, mavuto ogwirira ntchito achepa ndi 30%.

Nthawi zonse timatsatira zomwe makasitomala amafuna monga chitsogozo, kukupatsani zinthu zapamwamba komanso ntchito yabwino. Gulu lathu limapangidwa ndi akatswiri odziwa bwino ntchito omwe angakupatseni mayankho okonzedwa mwamakonda komanso malingaliro opangidwa mwamakonda. Kuyambira kapangidwe mpaka kupanga, tidzagwira ntchito limodzi nanu kuti tiwonetsetse kuti makapu anu opanda kanthu a mapepala okonzedwa mwamakonda akukwaniritsa zomwe mukufuna ndikupitirira zomwe mukufuna.