6 Packaging Moves Every Retail Brand Can Make Today

Nyob zoo, tus tswv lag luam - cia kuv nug koj ib yam: koj lub ntim khoom zaum kawg yog thaum twg?ua rau ib tug neeg nres thiab pomTsis yog tsuas yog tiv thaiv koj cov khoom xwb, tab sis yeej qhia koj zaj dab neeg hom. Vim tias yog tias koj lub ntim khoom tsis zoo lossis tsis sib xws, yuav tsis muaj leej twg nco qab koj. Qhov ntawd yog qhov uas peb ntawm Tuobo Packaging nqis tes ua nrogcov kev daws teeb meem ntim khoom lag luam tshuaj yej npuas uas ua ntau tshaj li tuav cov dej haus xwb—lawv muag koj lub hom ua ntej leej twg haus ib qho.

Cia peb ua qhov tseeb: kev tsim cov ntim khoom uas zoo nkauj heev, haum rau koj cov peev nyiaj, thiab ua haujlwm thoob plaws koj lub khw tsis yog khawv koob. Tab sis tom qab ntau xyoo ntawm kev pab cov hom lag luam los ntawm cov khw kas fes me me mus rau cov saw hlau thoob plaws lub tebchaws, kuv tuaj yeem qhia koj meej tias dab tsi ua haujlwm - thiab yog, koj tuaj yeem ua cov nohnub no.

1. Saib Khoom Kim Heev Tsis Tas Siv Nyiaj Ntau

Nov yog qhov teeb meem: koj xav kom koj lub ntim khoom zoo li kim heev, tab sis koj tsis tau npaj txhij kom poob koj cov peev nyiaj. Tsis txhob xav tias "kev ntim khoom raws li kev cai = kim," xav txogsemi-kev cai.

Ntxig ibdaim ntawv cintawm koj lub logo - nws tam sim ntawd zoo li kim heev.
Sivluam ntawv number case pheej yigrau cov logos muaj yeeb yuj, siab tawv yam tsis tau them nyiaj ntau.
Simluam ntawv digitalrau cov gradients lossis cov duab ntxaws ntxaws - koj tus qauv tsim muaj sia nyob, tsis tas yuav muaj kev txawj Picasso.

Ua qhov no rau koj tus kheejkev cai ntim khoom noj khoom haus los yog cov thawv nqa mus tsev hnub no, thiab koj yuav pom koj cov ntim khoomxavkim dua li qhov nws tiag tiag. Cov neeg siv khoom pom cov ntsiab lus me me no.

2. Khaws Txhua Qhov Chaw Nyob Rau Hauv Hom Lag Luam

Koj puas muaj ntau lub khw muag khoom? Tsis muaj dab tsi qw tias "hom khoom tsis huv" zoo li cov khob lossis hnab sib txawv ntawm txhua qhov chaw. Tsis txhob cia qhov ntawd tshwm sim.

Ua kom cov xim, cov ntawv sau, thiab cov ntaub ntawv zoo ib yam.
Ua kom txhua lub khw muag khoom tau txais cov khoom zoo ib yam.
Siv ib yam li peb lubkev cai luam tawm cov khob tshuaj yej npuas nrog lub hau-tib yam loj, tib yam luam tawm, tib yam wow.

Ua qhov no thiab tus neeg siv khoom pomtib lub hom kev paub dhau lostxawm lawv nyob hauv New York, Berlin, lossis lwm qhov chaw nyob nruab nrab. Kev sib xws ua rau muaj kev ntseeg siab.

3. Ua Koj Lub Ntim Khoom Ua Ib Daim Ntawv Tshaj Tawm Me Me

Xav txog koj cov ntim khoom zoo li ib daim ntawv tshaj tawm me me uas txav tau. Lub hnab xim av qub ntawd? Pov tseg.

Tsim ib lub khob lossis lub hnab uas tib neeg xav tau tiag tiagqhia tawm.
Qhwv cov khoom plig nrog cov xim lossis cov qauv uas ua rau cov duab npaj rau Instagram tsis zam.

Txawm tias cov kev txav yooj yim, zoo li siv peb covkhob tshuaj yej mis nyuj thiab tshuaj yej npuas, hloov cov neeg siv khoom mus ua cov neeg txhawb nqa hom lag luam yam tsis tas siv nyiaj ib npib rau kev tshaj tawm. Nws yog kev lag luam pub dawb uas txav mus nrog koj cov neeg siv khoom.

4. Mus Ntsuab Tsis Txhob Poob Qhov Zoo Nkauj

Kev phooj ywg ib puag ncig tsis tas yuav txhais tau tias dhuav lossis tsis muaj zog. Cov neeg siv khoom pom thaum koj mob siab txog lub ntiaj teb.

Hloov pauvcov khob thiab hnab uas siv tau dua lossis siv tau dua.
Xaiv cov ntaub ntawv uas tsis muaj kev cuam tshuam rau ib puag ncig—tab sis xyuas kom koj lub npe zoo nkauj.
Sim peb covcov khob ntawv eco uas tsis muaj yas; lawv siv tau yooj yim, zoo nkauj, thiab yog qhov pib sib tham.

Koj lub ntim khoom tam sim no tuaj yeem hais lus "peb mob siab rau" thaum tseem qhia koj lub npe.

5. Kev Ntim Khoom Rau Lub Caij Nyoog & Kev Txhawb Nqa Ua Tau Yooj Yim

Yuav muaj hnub so lossis cov khoom tshwj xeeb los txog? Tsis txhob xav ntau dhau.

Siv cov ntim khoom uas koj twb muaj lawm.
Ntxivcov ntawv nplaum, cov ribbons muaj npe, lossis cov tes tsho tshwj xeebrau kev hloov pauv raws caij nyoog.
Peb liKev cai logo luam tawm cov khob tshuaj yej npuas nrog cov ntawv nplaumzoo meej—npog lawv, thiab boom, tsab ntawv tshaj tawm hnub so tam sim ntawd.

Tsis muaj khoom tshiab. Tsis muaj nyiaj siv. Tsuas yog cov ntim khoom tshiab thiab zoo nkauj xwb ua tiav hauv ob peb teev xwb.

6. Ua Raws Li Cov Qauv Uas Hloov Pauv Sai

Cov kev nyiam ntawm cov neeg siv khoom hloov pauv sai dua li cov quav ciab uas poob rau hauv ib lub khob. Yog tias koj lub ntim khoom tsis tuaj yeem tig tau, koj yuav raug tso tseg.

Khiavcov ntawv luam me melos sim cov xim tshiab lossis cov qauv tsim tshiab yam tsis muaj kev khaws cia khoom.
Sivcov qauv tsim qauv—hloov daim ntawv lo lossis daim nplaum es tsis txhob hloov tag nrho lub khob.
Koom tes nrog tus neeg muag khoom uas tuaj yeemxa khoom sai, yog li koj tus qauv tsim tshiab yuav tawm hauv ob peb hnub, tsis yog ob peb lub lis piam.

Li no, koj lub npe lag luam tseem ceeb, agile, thiab ua ntej ntawm qhov nkhaus.

Kev Ntim Khoom Ua Koj Lub Tswv Yim Zais Cia

Txhua qhov kev sib tw yog ib lub cib fim. Nrog rau rau qhov kev txav no, koj lub ntim khoom tuaj yeem ua ntau dua li tsuas yog nqa khoom xwb - nws tuaj yeem muag, tshaj tawm, thiab txhawb kom muaj kev ncaj ncees.

Ntawm Tuobo Packaging, peb pab cov hom lag luamtsim cov ntim khoom uas ua haujlwm rau koj cov peev nyiaj, ua rau koj cov neeg siv khoom xav tsis thoob, thiab ua rau koj lub npe loj hlobYog li ntawd, koj tseem tos dab tsi? Xaiv ib qho ntawm cov kev txav no hnub no thiab saib koj cov ntim khoom pib ua haujlwm hnyav dua li yav dhau los.

Txij li xyoo 2015, peb tau yog lub zog ntsiag to tom qab 500+ lub npe thoob ntiaj teb, hloov cov ntim khoom mus rau hauv cov tsav tsheb kom tau txiaj ntsig. Ua ib lub chaw tsim khoom sib koom ua ke los ntawm Tuam Tshoj, peb tshwj xeeb hauv OEM / ODM cov kev daws teeb meem uas pab cov lag luam zoo li koj li ua tiav txog li 30% kev muag khoom nce ntxiv los ntawm kev sib txawv ntawm cov ntim khoom.

Los ntawmCov kev daws teeb meem ntim khoom noj khoom haus tshwj xeebuas ua kom lub txee thov kom nce ntxivcov txheej txheem nqa khoom yooj yimtsim los rau kev ceev, peb cov khoom muag muaj ntau tshaj 1,200+ SKUs uas tau ua pov thawj tias txhim kho kev paub ntawm cov neeg siv khoom. Xav txog koj cov khoom qab zib hauvcov khob ice cream uas luam tawm raws li koj xav tauuas ua rau muaj kev sib koom ntawm Instagram ntau ntxiv, qib baristacov tes tsho kas fes uas tiv taus cua sovuas txo cov lus tsis txaus siab txog kev nchuav, lossiscov ntawv nqa khoom lag luam luxeuas ua rau cov neeg siv khoom ua cov ntawv tshaj tawm taug kev.

Peb licov clamshell fiber qab zibtau pab 72 tus neeg siv khoom ua tiav cov hom phiaj ESG thaum txiav cov nqi, thiabkhob txias PLA ua los ntawm cov nroj tsuagtab tom tsav cov neeg yuav khoom rov qab rau cov khw kas fes uas tsis muaj pov tseg. Txhawb nqa los ntawm cov pab pawg tsim qauv hauv tsev thiab cov khoom tsim khoom uas tau ntawv pov thawj ISO, peb muab cov khoom ntim khoom tseem ceeb - los ntawm cov ntawv greaseproof mus rau cov ntawv nplaum muaj npe - rau hauv ib qho kev txiav txim, ib daim ntawv qhia nqi, 30% tsawg dua qhov teeb meem kev ua haujlwm.

Peb ib txwm ua raws li cov neeg siv khoom xav tau ua tus qauv, muab cov khoom zoo thiab kev pabcuam zoo rau koj. Peb pab neeg muaj cov kws tshaj lij uas muaj kev paub dhau los uas tuaj yeem muab cov kev daws teeb meem thiab cov lus qhia tsim qauv rau koj. Txij li kev tsim qauv mus txog kev tsim khoom, peb yuav ua haujlwm nrog koj kom ntseeg tau tias koj cov khob ntawv khoob uas tau ua raws li koj xav tau thiab ua tau ntau tshaj qhov koj xav tau.